Brand duck test.

Start

These questions may be entirely new to you or more familiar. They allow me to better understand how you manage your communications.

Please complete this independently, allowing yourself up to 10 minutes. Give your immediate thoughts, “I don’t know” is just as informative.

This isn’t meant as a gotcha or trick; all your details will be kept private and secure.

01

Your details.

Your first name.
Your surname.
I won't add you to a list, I promise.
For auditing your online presence.
02

Basics of the business.

What do you say to people you meet?
What do you tell your gran?
Tell me why it matters.
03

Perception of the business.

What do your customers and colleagues think?
What do you want people to think?
What makes you proud?
Tell me why it doesn't work.
04

Values of the business.

What are you prepared to stand by and stick to?
Are you trusted, dependable, reliable, an expert, etc.?
Do all colleagues agree?
05

Customers of the business.

Can you outline ages, nationalities, status, education, and location?
Are they students, graduates, professionals, consultants, managers, and c-suite execs?
Kudos, exclusivity, speed, reputation, novelty, values, responsibility, reliability?
06

Messaging of the business.

What do you offer people?
What do you say to potential customers?
Is it a subscription, download, workshop, one-to-one consultation, contract, or partnership?
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